A Look at Strategic Planning

JoLynn Munro, President

Infinity leaders recently participated in our first in-person strategic planning since 2019. It was great to be back together in person. 

Some of you may be asking: “Why is it important for Infinity Rehab to do strategic planning?” Or even “What is strategic planning?”  The Harvard Business Review defines strategic planning as “the ongoing organizational process of using available knowledge to document a business’s intended direction.” An effective strategic plan allows a company to set a clear path forward and a sense of focus for the next 3-5 years.  

As an organization that operates in a dynamic environment, it is critical that as a team, we are aligned on our priorities, overall direction, and potential risks so that we can focus on what is most important and ensure we reach our goals as a company. Having our team together to work through this process allows us to collaborate and understand strengths and weaknesses that Infinity may face in the marketplace. Using a team to work on this plan also draws attention to any biases and flaws in reasoning that leaders may have.   

Why is this important to you?  The tactics we implement to reach our company goals touch every employee. How? We can’t achieve our goals without you! Our team members are an integral part of achieving our success. In the coming weeks, we will share Infinity’s goals, and how and why those goals were chosen. Every employee has a role in our company being successful.   

Our leaders brought forth a wealth of ideas, feedback on our current processes, and areas where we excel and those we can improve upon. So many great ideas came out of these conversations, but we can’t do it all! This is the hard, but important part: deciding what we will focus on and execute for both short- and long-term goals.  

Summary of Strategic Planning Discussions 

Here are a few of the topic areas we covered in our time together: 

  • Reviewed our strategic plan for 2022 and the results so far 
  • SWOT updating and revisions 
  • Quality and our customers 
  • Workforce challenges and how to attract new team members and retain our current team members 
  • Customer engagement survey results 
  • Viewing our business from our customers point of view with guest speaker from the customer 
  • Future of rehab reviewing growth opportunities in housing, cardiac rehab, the gig workforce, digital practice, wearables, sensors and VR, and aging in place trends and opportunities.  
  • Theralytics demo and pilot program (based on Predict) 
  • Reimagining SNF from the customer perspective 
  • Diversifying our customer base 
  • Mission and vision check-in 
  • Established work groups around internal processes and opportunity areas: texting staff, software resources, IT challenges and solutions 

As you can see, we covered a lot of ground! Personally, I came out of strategic planning inspired by our conversations and ready to launch plans for our company over the next three to five years. I look forward to sharing more with you soon. 

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